(08) Logo Design and Brand Identity
A Brand Identity Built to Last Longer Than a Trend
A logo is the smallest part of a brand and the one people see most. We design logos and the identity systems around them, so your business looks credible on a business card, a website, a shopfront and a social profile, and stays recognisable as it grows.
What's included
Logo Design & Branding Services
Logo design
Primary logo, secondary lockups and a standalone symbol, designed to work from favicon size to signage.
Brand identity systems
Colour palettes with print and screen values, typography pairings, spacing rules and graphic elements.
Brand guidelines
A concise guide covering logo usage, clear space, colour, type and examples of correct and incorrect use.
Stationery and print
Business cards, letterheads, email signatures and invoice templates that apply the identity consistently.
Digital applications
Social profile images, cover graphics, favicon and app icon versions, and website design tokens.
Rebrands and refreshes
Modernising an existing identity while keeping the recognition you've already earned.
Naming support
Shortlisting and checking name options for availability as domains and social handles before you commit.
Brand asset kit
Organised files in every needed format (SVG, PNG, PDF, EPS) with a simple folder structure your team can share.
The approach
More than a mark
A strong identity answers practical questions before they come up: which version of the logo goes on a dark background, what the brand colours are in print and on screen, which fonts are used for headings and body text, and how the mark sits next to other logos. We deliver those answers as a system with guidelines, not just a logo file, so everyone who works on your brand applies it the same way.
How it works
From Brief to Launch
Discovery
We learn about your business, customers, competitors and the impression you want to leave, and agree the deliverables.
Concept directions
You review two or three distinct logo directions, each shown in context rather than as an isolated mark.
Refinement and system
The chosen direction is refined, then extended into colour, type, applications and guidelines.
Handover
You receive the full asset kit and guidelines, with a walkthrough of how to use them.
Is this for you?
Branding is the right starting point when
- You’re launching a new business or product line
- Your current logo only exists as a low-resolution JPG
- Different suppliers have produced different versions of your brand
- A new website is planned and the identity should come first
- You’re expanding into new markets and want to look established
FAQs
Branding Questions
How many logo concepts will I see?
Usually two or three distinct directions. We’d rather present a few well-developed options than a dozen variations of the same idea, and refinement rounds are included.
Do I own the final logo?
Yes. Once the project is paid in full, the rights to the final logo and identity assets transfer to you. We only ask to show the work in our portfolio, which you can decline.
Can you register my trademark?
We don’t provide legal services. We can check for obvious conflicts during naming and recommend that you consult a trademark attorney before registering.
Will the new identity work on my existing website?
We provide the colour values, fonts and logo files needed to update it, and we can apply the identity to your site as a separate project if you’d like us to.
Ready for an Identity That Matches Your Ambition?
Tell us about your business and where the brand will appear, and we’ll propose a scope.